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Top 6 e‑commerce problems: ship everywhere

Picture of Karine Simard By  Karine Simard  ·  2 minute read

Second article in our series: Top 6 e‑commerce problems – Going international.

E‑commerce projects don’t fall apart because of a single technical detail, but because they have to reconcile your business model, your systems, and your customers’ often very high expectations.

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International growth: much more than a “ship everywhere” button

Selling online naturally opens the door to new markets. Once your store is live, the idea of shipping internationally shows up pretty fast. But moving from “we sell in Quebec” to “we sell everywhere in the world” is not as simple as checking a box in your platform settings.

At Ciao, we’ve seen how a poorly prepared international expansion can weaken an e‑commerce project… just as much as a well‑planned one can propel it forward.

The hidden challenges of going international

Crossing borders means managing all of this at once:

  • Currencies: displayed prices, conversion, fluctuations, banking fees.
  • Taxes and regulations: VAT, customs, local standards, legal obligations (e.g. GDPR in Europe).
  • Payment methods: what works in Canada isn’t always what your customers prefer in Europe, Asia, or Latin America.
  • Logistics: timelines, costs, customs, service areas, carrier partners.
  • Content and culture: adapted translations (not just word‑for‑word), local practices, different expectations.

Underestimating even one of these aspects can lead to evaporating margins, abandoned carts, or a damaged reputation abroad.

Common pitfalls

Here are a few classic mistakes we’re often asked to fix:

  • Showing the same prices everywhere, without factoring in shipping, duties, and taxes: your margin disappears.
  • Offering worldwide delivery… without checking whether carriers actually follow through, or at what cost.
  • Translating the site without adapting content (units of measure, references, tone, return policies).
  • Ignoring local legal requirements (data protection, right of withdrawal, mandatory information).

The result: disappointed customers, complex operations, and an international project that stalls.

How to prepare for international growth with Ciao

Our approach is built on three pillars:

Business strategy first
Why international? To test a specific market? Serve an existing demand? Diversify?
We help you target a few priority markets instead of trying to “open up the whole world” all at once.

Gradual platform adaptation
Depending on the technology you choose (Shopify, Drupal Commerce, Addio Commerce), we implement:

  • multi‑currency and multi‑language management;
  • tax and shipping rules tailored to each market;
  • localized content (not just translated).

Aligning operations and marketing
We make sure your logistics, customer service, and marketing efforts are ready to welcome and serve these new markets— not just to take payments.

Rather than promising “go global in 30 days,” Ciao focuses on building sustainable growth, country by country, together with you.

Other articles in this series

Keep reading: behind every online store, the same major challenges are hiding in plain sight:

  • complex logistics to orchestrate between warehouses, locations, and carriers;

  • international growth that disrupts pricing, currencies, taxes, and regulations;

  • an inadequate user experience (UX) that drives customers away before payment;

  • payment issues that cause orders to fail at the very last step;

  • technical and technological overload that slows your team down;

  • and marketing/acquisition that’s sometimes missing altogether, leaving your store with no traffic.

Ciao, a product and strategic partner

To build a high‑performing e‑commerce platform, we help you take a holistic look at your business, your operations, your systems, and your goals.

That’s exactly where Ciao comes in:

  • Combining strategic expertise (business model, customer journeys).
  • Technical know‑how (Shopify, Drupal, Addio Commerce).
  • And long‑term support (maintenance, evolution, ongoing assistance).

An e‑commerce project will never be perfect or challenge‑free. But with the right partner, problems become topics to address—not brick walls.

And that’s the foundation of an online channel that’s solid, profitable, and aligned with what you truly want to accomplish.