Return on investment: More than just profit

With everything we've covered in our e-commerce series, you’re now ready to get the ball rolling and bring your business online! You’ve learned that online sales are about much more than just having a website. You know how to navigate complexity, choose the right partner, like Ciao, and develop a solid business strategy by taking time to reflect and refine your objectives. 

The return on investment for launching an online business isn’t just about financial gain. It’s also about improving operational efficiency during peak seasons, building a strong reputation, and increasing employee satisfaction. 

Let’s take Groupe Richer as an example: 

The Expected Results 

During their busy season, Groupe Richer receives at least 400 orders a day. We helped them integrate over 600 products and 1,200 SKUs to better serve more than 11,700 clients.  You can read their story here!

Even with such high demand, they were able to implement an online ordering system without hiring additional staff to handle orders or billing in-store. The system streamlined the workload and helped them scale without extra administrative overhead. 

Naturally, more employees were hired in-store to support inventory and delivery. This had a positive impact and allowed Groupe Richer to operate in alignment with their existing infrastructure. 

The Unexpected Results 

In the landscaping industry, Groupe Richer has built a strong reputation—not only for outstanding service, but also for offering an accessible, user-friendly website. 

Being able to sell products online allows their customers to order what they need, day or night. If someone is on a job site and realizes they’re missing materials, all it takes is a quick order from their phone. 

This ease of access has boosted their image as a forward-thinking leader in landscaping—a valuable and unexpected return that will continue to set them apart for years to come. 

A Bonus Benefit: Employee Satisfaction 

Groupe Richer isn’t just known for great service—they’re also recognized as a fantastic place to work. 

• Employees enjoy working with the online sales system 

• It feels modern and efficient 

• Employee retention has improved 

While not an obvious result of launching online sales, employee satisfaction has turned out to be a major win. When people feel successful and empowered at work, they’re more likely to feel proud of what they do. 

Investing in employee happiness is a smart long-term decision. The cost of recruiting, training, and onboarding new staff adds up—so why not put that money into creating a workplace that people want to stay in? 

 
What’s next? 

Now it’s time to bring your project to life and Ciao would love to help make it happen! 
We can’t wait to hear about your vision and explore how we can support your success. Talk to us about your project!