Creating an online store seems to be within everyone's reach today. In a few clicks, you can open an account on a platform like WooCommerce or Shopify, add a few products, activate a payment gateway, and... Sell, right?
Not quite.
If e-commerce seems simple, it's often because you only see the surface: an attractive site, a user-friendly interface, automated transactions. Beneath this façade lies a very real complexity, which can quickly slow down or compromise the success of a poorly planned project.
For companies that already have an offline business model, setting up online sales often poses a dilemma, whether it's for simple order taking or to ensure end-to-end transactions. Do you need to change your existing business strategy to be compatible with your chosen e-commerce platform? Or do you need to create a custom e-commerce platform that will fit perfectly into the existing business model?
Both options have significant advantages and disadvantages. Beyond the technology solution, it is essential to define a strategy that will serve the organization and bring value. Sure, online sales are trendy, but does it really serve the organization's business strategy? Could other opportunities better serve this strategy? These are crucial questions to ask yourself before moving forward with the choice and implementation of an e-commerce platform.
In our exclusive guide to e-commerce, we offer you an exploration of the different options and steps for setting up online sales options:
To go further
Download our exclusive guide on e-commerce and give your business model a fresh boost.
Ready to transform your company? We’d be delighted to discuss your project!