As the online sales peak season approaches, pressure grows on e‑commerce platforms. Marketing and e‑commerce teams want to improve their results but don’t have the time or budget for a full redesign. Yet a significant portion of lost revenue is often hiding… in the details of the purchase journey.
At Ciao, we’ve developed a targeted purchase-journey diagnostic: a fast, structured, and affordable engagement to detect the friction points that hurt your conversion rate, without touching your internal systems and without tying up your teams.
Launching or evolving an e‑commerce platform requires deep strategic thinking. But there’s an in‑between space: optimizing what you already have. With sometimes minor fixes, you can reduce friction and breakdowns in the purchase journey and increase sales with the same traffic.
Our purchase-journey diagnosis is particularly relevant for:
Retailers entering a high season (Black Friday, Christmas, etc.).
Companies that already have a functional online store, but suspect they are losing customers at the cart, product page, or checkout steps.
E‑commerce, marketing, or sales managers who need to move fast, with a limited budget and no redesign project planned in the short term.
We designed this diagnostic so it can be carried out without access to your internal systems. We adopt a “mystery shopper” perspective: our experts put themselves in your customers’ shoes and follow your main purchase scenarios on desktop and mobile.
We analyze in particular:
The main customer journey, from product discovery through to order confirmation.
Shopping carts, wish lists, and checkout steps.
The readability and clarity of interfaces.
The consistency and simplicity of interactions.
Key accessibility aspects that have a direct impact on your customers’ ability to complete a purchase.
User experience and quality assurance: two complementary areas of expertise
Our offer combines:
The eye of a UX expert specializing in user experience and e‑commerce.
The rigor of a QA specialist focused on detecting bugs, flow errors, and edge cases.
This dual approach lets us identify both the “visible” problems for users (confusing journeys, ambiguous labels, hidden elements on mobile, etc.) and more technical issues (validation errors, unexpected behavior depending on the browser, etc.).
A non-accessible site may be excluding a significant portion of your potential customers from your offer. By integrating quick accessibility wins, we help you make your purchase journey more inclusive, but also more robust and clearer for everyone.
Drawing on our web and digital accessibility practice, we pay special attention to:
Page structure and information hierarchy.
Keyboard navigation.
Button and link labels.
Color contrast and font sizes.
Error messages and input help.
At the end of the purchase-journey diagnosis, you receive a report that is:
Easy to read, concise, and action-oriented.
Organized by type of issue (UX, QA, accessibility) and by part of the journey (product page, cart, checkout, etc.).
Clear about the potential impact of each issue on your conversion rate and overall experience.
Most importantly, we don’t stop at the findings: the report includes an assessment of the effort required to fix the identified issues and implement improvements. You can then:
The purchase-journey diagnosis is offered as a fixed-price package.
You get:
A complete analysis of your main purchase journey.
Validation across multiple platforms and devices (desktop and mobile).
An implementation-ready report with clear priorities.
A presentation meeting to walk through the findings and recommended actions.
It’s a concrete way to generate quick wins, prepare your platform for peak periods, and build, with Ciao, a relationship based on tangible results rather than promises.
Interested in exploring whether a purchase-journey diagnosis is right for your online store? Let’s talk about your project!