Frequently encountered problems

Launching your e-commerce project is easy with the right partner, the right business strategy, and clear objectives. However, it’s not unlikely that you will face some challenges along the way.

When you know the potential challenges, you can prepare! Here are a few challenges you can expect on your e-commerce journey.

Complex logistics

• Multi-channel inventory management: Difficult to synchronize inventories between the website, physical stores, warehouses and marketplaces.
• International delivery: Customs, unforeseen costs, delays, compliance with local standards.
• Returns and exchanges: Costly process and often a source of customer dissatisfaction if poorly managed.

International growth

• Translation and cultural adaptation: Content needs to be localized, not just translated.
• Local regulations: VAT, GDPR in Europe, Consumer Protection Law, etc.
• Local payment methods: What works in Canada may not work in India or Brazil.

Inadequate user experience (UX)

• Unintuitive navigation: Can lead to a high abandonment rate.
• Load time too long: Direct impact on sales.
• Neglected digital accessibility: Excludes a portion of users and can represent a legal risk.

Payment issues

• Fraud or chargebacks: High costs and complexity to manage.
• Difficult integration with payment gateways: Especially in the case of multiple or legacy systems.
• Low conversion due to poor ergonomics of the buying journey.

Technical or technological overload

• Traffic spikes (e.g. Black Friday): Can cause an unprepared site to crash.
• Ongoing maintenance: Need for regular updates, security patches, SEO optimization.

Marketing and customer acquisition

• Heavy dependence on platforms like Google or Meta: Algorithm or policy changes = drop in sales.
• High acquisition cost: Can become unprofitable if retention is low.
• Negative reviews: Can quickly damage reputation.

In short, the more an e-commerce site develops, the more complex challenges it encounters. This can require coordination, specialization and often significant technological investments. It would be a mistake to think of your online store as a branch "like any other" in your business.

The needs of the platform are technologically different. In addition, customers who buy through this platform develop a different relationship with your brand and may have different expectations than in-person customers.

The next step?

We offer an exclusive e-book on e-commerce. “From Brick to Click” guides you at every step, from strategic planning to execution.

Download your copy here and transform your business!

Not sure where to start? We’re here to help! We would be delighted to talk with you about your e-commerce project!