There's a lot of talk about digital accessibility, but did you know it's also great for business? In Canada, nearly 22% of adults live with a disability or long-term health condition. That's millions of potential customers who could be held back by poorly adapted sites or online services.
For example, 34.9% of persons with disabilities experience barriers related to information and communication technologies. Yet, an accessible site is one that attracts more visitors and shows that your brand cares about everyone.
The result: more customers and a brand image that inspires confidence!
On the e-commerce side, the financial impact is far from negligible. An accessible site allows more people to complete their purchases, navigate easily, and access your products or services. This translates into a direct increase in conversion rate and turnover. By making your online store accessible, you don't leave sales on the table: every customer counts, and every validated cart makes the difference!
In addition, 61.8% of Canadians with disabilities aged 25 to 64 are active in the labour market. By making your site or services more accessible, you open the door to new talent and a loyal customer base.
And that's not all! An accessible site is often better designed, faster and better referenced by Google. By improving the experience for everyone, you also boost your online visibility.
Finally, investing in accessibility means anticipating legal changes and avoiding unpleasant surprises. Pretty clever, isn't it?
In short, digital accessibility is good for everyone... and especially for business. So, are you ready to take the plunge?
To go further: Download our practical guide on digital accessibility.
Ciao supports organizations in their e-commerce needs in three ways:
Interested? Tell us about your project!
Source: Statistics Canada