---
title: "CX, UX, UI: What’s the Difference?"
description: Learn the key differences between CX, UX, and UI and how they can enhance customer satisfaction and loyalty in your café or digital platform.
image: https://pages.ciao.ca/hubfs/iceberg_Plan%20de%20travail%201.png
---

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 April 21, 2026

# CX, UX, UI: What’s the Difference?

![Picture of Karine Simard](https://app.hubspot.com/settings/avatar/9a22adee68462f6f925d3847455b01e4) By   Karine Simard  ·   2 minute read

![iceberg_Plan de travail 1](https://pages.ciao.ca/hs-fs/hubfs/iceberg_Plan%20de%20travail%201.png?width=350&height=350&name=iceberg_Plan%20de%20travail%201.png)Today, we present an interview with Audrey-Anne Joncas, a designer at Ciao.

**Ciao Ciao, Audrey-Anne! How are you?** Very well, and you, Karine? I'm good, thanks!

Audrey-Anne, you’re a design specialist at Ciao. I’d like your help in understanding the difference between CX (Customer Experience), UX (User Experience), and UI (User Interface). For example, if I open a café, how are these three concepts important for providing a quality experience for my customers?

**Audrey-Anne**: Great question! Let’s start with your goal: What type of clientele do you want to attract? A student crowd? Artists? Do you want people to stay in your café for a long time, or do you prefer they take their coffee to go?

Once this objective is defined, we can better understand how CX, UX, and UI come into play.

 

## CX – Customer Experience: The Entire Interaction with Your Business

Customer experience (CX) covers all touchpoints between your customer and your business, even before they step foot in your café.

For example:

- A customer sees an ad for your café on social media.
- They call to ask if you offer vegan options. The phone greeting will be a crucial first point of contact.
- Upon arrival, they experience the ambiance of the place: Is it welcoming? Does it appeal to your target audience?

The goal of CX is to ensure **overall consistency** between what you promise and what the customer actually experiences.

![Form CTA](https://no-cache.hubspot.com/cta/default/48214872/interactive-207983022479.png)

## UI – User Interface: The Ambiance and Design of the Café

UI is everything related to **visual and sensory** elements. In a café, this could be:

- The choice of colors and furniture (energetic orange or calming velvet green?).
- The presence of plants, natural light.
- The comfort of the seating and the ergonomics of the space.

The interface should be **appealing, functional, and aligned with your target audience.**

## UX – User Experience: Streamlining the Customer Journey

UX aims to make the experience **intuitive and pleasant** by removing friction points.

For example:

- If the line is too long, how can we improve efficiency?
- Can we offer the option to order through an app with a QR code?
- Is the menu easy to read and understand at first glance?

 The goal is to simplify the customer’s journey and ensure a **smooth and enjoyable experience.**

 

## The Digital Parallel

At **Ciao**, we apply these principles to the web and digital applications.

For example:

- **CX**: Where and how does a business promote its services online? Does the experience match what’s advertised?
- **UI**: Is the website interface clear, readable, and enjoyable to use?
- **UX**: Is the user journey intuitive? Is signing up for a course simple and fast?

Good **UX/UI design** improves conversion rates. For example, if 100 people visit a form page and optimizing it increases sign-ups from 40 to 60, that’s **50% more potential clients!**

## Conclusion: Focus on Experience to Build Loyalty

A satisfied customer will want to return and recommend your business. It’s always more profitable to **retain your existing customers** than to invest in acquiring new ones.

**Thank you, Audrey-Anne, for these insights!** If you want to improve your web platform’s performance, [talk to us about your project!](https://ciao.ca/en/contact/#contact)

 

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